This Is For Them – AIG

For AIG Life’s first sponsorship campaign with the All Blacks, we brought to life a shared story of selflessness.

We know that purchasing life insurance stands out as a truly selfless act as it’s the only form of insurance that people buy for others. And the players who represent the All Blacks take the field because they play for so much more than themselves.

So our campaign, ‘This is for them’, was AIG Life’s celebration of selflessness through the lens of the All Blacks players. We’re really proud of the way the campaign stands out in a category where few campaigns promote the importance of the product or strike the right tone.

It’s a powerful reminder that the best things we do in life, we do for others.