Aroha Around The World – SportNZ x Football Ferns

The Football Ferns are worshipped and adored by some of the world’s most passionate fans at some of the world’s biggest clubs. But in Aotearoa, ahead of an historic home World Cup, they were largely unknown to Kiwis.

So, together with SportNZ, we created a film to let the country know just how big of a deal our players are overseas - to draw support on home soil.

We followed fans on the way to matches across the world, proudly wearing the name of one of our Football Ferns, concluding the journey by showing the Football Ferns behind the names.

Alongside the hero film that aired across TV, digital and cinema, 15 second individual cutdowns were produced delving further into the stories and places behind the names.

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