The Connected Scarf – Cisco

Cisco came to us looking for a new way of connecting Manchester City with their fans, using tech. From that brief came The Connected Scarf.

For more than 100 years, the scarf has been the ultimate symbol of football fandom. It’s seen the highs and lows; and captured the blood sweat and tears of fans, week in and week out.

Now, in a world first, we have given the football scarf an innovative tech upgrade that allows us to measure those ups and down and get a better understanding of the emotion at the heart of the world’s beautiful game.

The scarf will give us plenty of opportunities to connect with fans both in Manchester and around the world, through a range of engaging content over the coming seasons. Watch this space.