L’affare - Embrace The Unknown

Traditional sampling campaigns might work for washing powder, or muesli bars... but not a stimulating coffee range.

So for L'affare's Amp'd Fruit and Sweet Velvet launch we knew we had to match the ingenuity of the roasters with our execution.

A cryptically unbranded campaign began a journey into the unknown, which culminated in a mind expanding real life experience of each product.

We brought WTF for the FMCG world and achieved a stand out launch.