Like A Black Fern – NZ Rugby

Ahead of a momentous home World Cup we ensured the whole of Aotearoa got behind the Black Ferns with an inspiring rallying call.

Like A Black Fern began life as a series of films, posters and digital ads but quickly spread as a shared social media mantra.

It found its way to t-shirts, hand-made stadium signs and helped a nation back the Ferns to World Cup glory.