Dating The Dead – TVNZ

The brief was a fun one, bring zombies to life to promote the new season of Walking Dead in New Zealand.

Rather than a crass flash mob or spooky real world experience, we took this one online. We used Tinder.

A collection of girls were planted in the app and we began flirting with unsuspecting guys. Over time the girls began to change, both in their flirtatious chatter and profile picture appearance. Until they became fully fledged zombies, and instructed the fooled guys to watch them on TV2 to see the new season of Walking Dead.