With You All The Way – Expedia

The launch of Expedia’s partnership with Liverpool FC happened to coincide with a British lockdown and worldwide travel restrictions. Not ideal for a travel brand. This meant the brief to us was to showcase the euphoria of going away to watch football in Europe, without telling people to book a ticket just yet.

Our approach was to create a rousing ode to football travel, that would leave football fans salivating at the thought of future travel with Expedia by their side. The spot appeared on TV and social.

Our line ‘With you all the way’ became the driving force behind much of Expedia’s football sponsorship material.