Sell Your Status To The Devil –
Jim Beam

Back when Facebook was cool and it wasn’t just your looney Aunty posting every day, we decided to have a bit of fun with the status update feature.

Fans were encouraged to connect to our app and sell their status updates in order to get their hands on a 6-pack of Jim Beam’s new Devil’s cut product.

Across New Zealand, Facebook profiles began updating with embarrassing messages that users scrambled to awkwardly explain. An innovative and intriguing way to get a new product into the hands of consumers.