Forever Fans – Hyundai

They say when you buy a Hyundai, it’s with you for life. There aren’t many things, or relationships, like that. But your football team is something that’s with you for life. A relationship you’re bonded with for eternity. Thus, Forever Fans was born as a concept to ensure Hyundai won over the hearts of Spurs, Atletico Madrid, Hertha Berlin and Roma – the teams whom they were due to sponsor.

The enduring relationships fans have with their teams come with endless memories. From your first shirt, poster and shiny Panini sticker… to the matchday meal, dodgy pub and awkward mascot. The endless trinkets. The timeless memorabilia. We used a collage style to visualise as many of these as possible for footy fans from the four clubs. The posters showed Hyundai ‘got it’ and created visual spectacles for fans to pour over.