A Creative Health Day –
Semi Permanent

Semi Permanent needed a fresh way to promote their festival of design and creativity to agencies across New Zealand.

So we presented the event as a Creative Health Day and opportunity for burnt out creatives to recharge their batteries. To execute this concept we turned the camera on some of Auckland’s most overworked creatives from its most famous agencies and urged them to take a break at the festival.

A sold out festival was evidence that our message really hit home.